Fabindia has launched a fun, quirky social media campaign called “Find Your Gulabo” this month. Taking inspiration from Pantone’s colour of the year, Viva Magenta, they are urging the community, creators, followers, members and collaborators to #findyourgulabo, find your passion, find your spark, all in the shades of gulabo and be fab! Colour is a universal visual language and this particular colour that we call Gulabo embodies the spirit of life.
With the motivation of bringing the energy and enthusiasm back to life; Fabindia is excited to see how their community finds their gulabo; their joy, their enthusiasm, their spark into everyday living.